SUFFOLK CONSTRUCTION:
Healthcare Brochure
Overview:
Leveraging the new distinctive, sophisticated “Build Smart” branding, a brochure was targeted to the healthcare market — specifically, prospects that were early in the buying cycle. The message, supported by warm images of people, spoke to the humanistic Suffolk approach of building hospitals.
SERVICES PERFORMED:
  • Concept ideation
  • Creative execution
  • Production management
ALSO SEE:
01. Healthcare, a major sector for Suffolk, deserves its own collateral.
02. Technology is always balanced by the human element.
03. Overlays of color add create an optimistic but sophisticated mood.
04. White space allows for strong messages to shine.
05. Again, compassionate people take priority over high-tech.
06. Green. Always an important message.