MAUI JIM:
Colors Campaign
Overview:
Spring is the beginning of the busy season for Maui Jim Sunglasses. The season kicked off with a color-infused spring campaign for both in-store and online retail. Creative included: POS materials, sell sheets to retailers, direct mail, a sitelet, a home page banner on the ecommerce site, an opt-in email and social media content.
SERVICES PERFORMED:
- Strategy and research
- Concept ideation and creative execution
- Photo shoot direction
- Media planning and buying
- Online development
- Production management
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