IRON MOUNTAIN:
Grill Campaign
Overview:
Storing corporate tapes onsite for emergency backup is risky — what if disaster strikes? To encourage prospects to consider Iron Mountain’s offsite tape storage service, they were sent a “Don’t Get Cooked” campaign kit. At a website, they supplied info and entered to win a sweepstakes grilling package. The theme carried to an onsite BBQ event as well as a tradeshow booth.
SERVICES PERFORMED:
  • Concept ideation
  • Offer development
  • Creative execution
  • Production management
ALSO SEE:
01. A self-mailer explains three ways companies can get in trouble.
02. Swipe a QR code with your phone and download a chance to win.
03. Signup for the grilling sweepstakes also lives at the website.
04. But first, a little data gathering.
05. Tradeshow posters offer a way to enter at the booth.