MAUI JIM:
Social Media Launch
Overview:
Anyone can put up a Facebook page or start a Twitter account. But for a brand with lots of competitors, it pays to be thoughtful before launching into social media. For Maui Jim, that meant devising an actionable strategy for establishing the right voice and content based on the profile of the audience and redefined branding efforts. The goal: build a social media community with Aloha spirit.
SERVICES PERFORMED:
  • Social media strategy development
  • Multi-channel implementation
  • Content creation
ALSO SEE:
01. Only after smart strategizing does Maui Jim connect via Twitter.
02. On YouTube, fans can watch a new brand video shot in Maui.
03. The Facebook page sees fans daily — it’s the perfect place to debut styles.
04. The New Styles tab updates regularly with amazing photography.
05. Seasonal promotions drive traffic back to mauijim.com.