Social Media LaunchAnyone can put up a Facebook page or start a Twitter account. But for a brand with lots of competitors, it pays to be thoughtful before launching into social media. For Maui Jim, that meant devising an actionable strategy for establishing the right voice and content based on the profile of the audience and redefined branding efforts. The goal: build a social media community with Aloha spirit.
- Social media strategy development
- Multi-channel implementation
- Content creation