Lens Technology WebsiteSlip on a pair of Maui Jim Sunglasses and the difference is dramatic. Glare is gone. True color shines. How do you communicate that realistically, without doctored images? Working with a local photographer, scenes were shot on location in Maui using each of Maui Jim’s conditions-specific lenses. Users interact with each scene by viewing it with and without Maui Jim. Looks deceptively simple.
- Concept ideation
- UX design
- Creative execution
- Flash development
- Location photo shoot execution