MAUI JIM:
Lens Technology Website
Overview:
Slip on a pair of Maui Jim Sunglasses and the difference is dramatic. Glare is gone. True color shines. How do you communicate that realistically, without doctored images? Working with a local photographer, scenes were shot on location in Maui using each of Maui Jim’s conditions-specific lenses. Users interact with each scene by viewing it with and without Maui Jim. Looks deceptively simple.

Launch site

SERVICES PERFORMED:
  • Concept ideation
  • UX design
  • Creative execution
  • Flash development
  • Location photo shoot execution
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MAUI JIM
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IRON MOUNTAIN
Mobile App
MAUI JIM
iPad Application
SUFFOLK CONSTRUCTION
Website Redesign
01. The demo launches with an aerial view of Maui. Hotspots invite exploration.
02. Select the yellow spot on the map and arrive in Makena where yellow shines.
03. Rollover hotspots explain how Maui Jim lenses improve the view.
04. Pull the slider — a normal view swaps to a view through actual Maui Jim lenses.
05. Which lens color is right? This screen makes a recommendation
06. Always present: a way to get to views of the island and collapsible navigation.