MAUI JIM:
Catalog
Overview:
Before creating the annual trade catalog, we surveyed retailers to find out how they use it and how it might be improved. With the findings and new branding direction in hand, we shot on location in Maui to capture a colorful product story unique to Maui Jim.
SERVICES PERFORMED:
- Strategy and research
- Concept ideation
- Photo shoot direction
- Creative execution
- 13 translations
- Production management
ALSO SEE:
