IRON MOUNTAIN:
Grill Campaign
Overview:
Storing corporate tapes onsite for emergency backup is risky — what if disaster strikes? To encourage prospects to consider Iron Mountain’s offsite tape storage service, they were sent a “Don’t Get Cooked” campaign kit. At a website, they supplied info and entered to win a sweepstakes grilling package. The theme carried to an onsite BBQ event as well as a tradeshow booth.
SERVICES PERFORMED:
- Concept ideation
- Offer development
- Creative execution
- Production management
ALSO SEE:
