Let’s use this demo we created at Bluefish as an example… Why not, right?
Before you can take it to the world, your own associates need to know your product or service inside and out. That includes your own employees, retail sales associates or possibly resellers. What better to get them fired up about a spring launch, for instance, than a gorgeously irresistible, interactive learning experience on the iPad? Once it’s created, you can get the whole team onboard by projecting a presentation like the one above, presenting one-on-one or letting associates explore on their own.
If you’re going the iPad route for your sales team, there’s no reason not to tailor a presentation to consumers, as well. Why not create something they can interact with at a tradeshow or on the retail floor? Showcase a campaign video or product demo, highlight different styles and product details, or introduce brand ambassadors. You might even link to your Facebook page or Twitter stream and let consumers enter a sweepstakes or broadcast their review to the world right from the store.
Rather than making them lug around a pile of catalogs, brochures, glossy sales sheets and whitepapers, think how much easier it would be for sales associates to pull up a brilliant and easy to navigate presentation of your currently existing sales materials right on the iPad. Of course, you could just let them dig through your website until they can pull up the latest pdf, but you know how that goes. “Hang on, it’s here somewhere, I swear…”